Der portugiesische Marketing-Blog Cérebro Criativo hat eine kleine Slogan-Hall of Fame veröffentlicht:
7 UP - The Uncola. (1973, JWT)
Adidas - Impossible is nothing. (2004, 180/TBWA)
American Express - Don’t leave home without it. (1975 , Ogilvy & Mather)
Apple Macintosh - Think Different. (1998, TBWA Chiat/Day)
Audi - Vorsprung Durch Technik. (1984, BBH)
Avis Rent A Car - We're number two. We try harder. (1962, DDB)
BMW - The Ultimate Driving Machine. (1975, Ammirati Puris)
British Airways - The World’s Favourtie Airlines. 1983 (Saatchi & Saatchi)
Budweiser - The King Of Beers. (1957)
Burger King - Have it your way. (1973, BBDO)
California Milk Advisory Board - Got Milk? (1993, Goodby Silverstein)
Camel - I’d walk a mile for a Camel. (1921, N W Ayer)
Campbell’s Soup - M’m! M’m! Good! (1935, BBDO)
Carlsberg - Probably the best beer in the world. (1973, Saatchi & Saatchi)
Citibank - The Citi never sleeps. (1977, Wells Rich Greene)
Club Med - The antidote for civilization. (1982, Publicis)
CNN - Be the first to know. (2002)
Coca-Cola - Welcome to the Coke side of life. (2005, W+K)
Coca-Cola - Always Coca-Cola. (1993, McCann-Erickson NY)
Coca-Cola - The pause that refreshes. (1929)
Crest - Look, Ma, No Cavities! (1958, Benton & Bowles)
De Beers - A diamond is forever. (1948, N W Ayer)
Doritos - They taste as good as they crunch. (1973, BBDO)
Dunlop - Tested for the unexpected. (1996)
Energizer - It Keep going, and going and going. (1989)
Esso - Put a tiger in your tank. (1964, McCann-Erickson)
Fedex - Fast Talker. (1982)
Ford (Trucks) - Built Stronger to last longer. (1941)
Heineken - Heineken refreshes the parts other beers cannot reach. (1974)
Hertz - Let Hertz put y-o-u-u-u in the driver’s seat. (1961)
Honda - The power of dreams. (2001, Hakuhodo)
IBM - E-business on demand. (2003, Ogilvy & Mather)
IBM - Solutions for a small planet. (1994, Ogilvy & Mather)
Intel - Intel Inside. (1993)
Jaguar - Born to perform. (2003)
Jeep - Only in a Jeep. (1984)
John Deere - Nothing runs like a Deere. (1972, Gardner)
Johnnie Walker - Keep Walking! (2000)
KFC - Finger lickin’ good. (1952, Ogilvy & Mather)
Kit Kat - Have a break. Have a Kit-Kat. (1957, JWT)
Kodak - Sahre moments. Share life. (2001, Ogilvy & Mather)
Lay’s - Betcha can’t eat just one. (1981, BBDO)
Lego - Just Imagine... (1936)
L’Óreal - Because I’m worth it. (1967, McCann-Erickson)
M&M’s - M&Ms melt in your mouth, not in your hand. (1954, Ted Bates)
Marlboro - Come to Marlboro Country. (1965, Leo Burnett)
Marlboro - Come to where the flavor is. (1964, Leo Burnett)
Maxwell House Coffee - Good to the last drop. (1959)
McDonald’s - You deserve a break today. (1971)
Microsoft - Where Do You Want To Go Today. (1995, W+K)
Miller Lite - Tastes great, less filling. (1974)
Motorola - Inteligence everywhere. (2001, Ogilvy & Mather)
Nike - Just do it! (1988, W+K)
Nokia - Connecting People. (1994, Grey)
Pepsi-Cola - The choice of a new generation. (1984)
Philips - Let’s make things better. (1995)
Pirelli - Power is nothing without control. (1994, Y&R)
Playboy - Everything that makes fun for men. (1975)
Playstation 2 - Fun, anyone? (2003, TBWA)
Polaroid - It’s so simple. (1977)
Saturn - Saturn. People First. (2005, Goodby Silverstein)
Saturn - A diferent kinf of company. A diferent kind of car. (1989)
Shell - Waves Of Change. (2003, JWT)
Sony - like.no.other. (2005, Y&R)
Sony - It’s a Sony. (1988)
Stella Artois - Reassuringly expensive. (1981, Lowe)
The Economist - Free enterprise with every copy. (1990, AMV BBDO)
The Financial Times - No FT, no comment. (1982)
The New York Times - All the news that’s fit to print. (1896, Direct)
Timex - It takes a licking and keeps on ticking. (1956)
Toyota - Moving Forward. (2000)
Toshiba - Hello Tosh, Gotta Toshiba? (1984, Gold Greenless Trott)
United Airlines - Fly the friendly skies. (1966, Leo Burnett)
U.S. Army - Be all that you can be. (1981, N W Ayer)
Visa - It’s everywhere you want to be. (1988, BBDO)
Volkswagen - Drivers wanted. (1995, Arnold Worlwide)
Volkswagen Beetle - Think Small. (1962, DDB)
Volvo - For life. (2001)
Xerox - The Document Company. (1994)
Wendy’s - Where’s the beef? (1984)
Wheaties - Breakfast of Champions. (1935)
Yellow Pages - Let your fingers do the walking. (1964, Geers Gross)
Lust auf noch mehr tolle Slogans? Hier gibt's über 20'000 davon.
